Tuesday, November 17, 2009

What is a "good" return rate (%) on a mail survey? (The survey is part of a scientific research project)

15-20 percent. JC Nunally, has done a tremendous amount of work in this area. My last was 60% and I have seen 80% it is all in the presentation, protocal, and clever use of social utility theory. Nunnally's book is Psychometric Theory

What is a "good" return rate (%) on a mail survey? (The survey is part of a scientific research project)
I've done lots of surveys. A good return is 2-3% if it's a mailed survey, higher if it's an online survey.
Reply:In the direct marketing world, a 2% response rate that generates statistically significant grouping of around 400 is considered a success. To achieve that theoretical target, you have to send out 20,000 pieces of mail. Generally two to three times that number is sent in a survey where no incentive has been provided to induce the respondent to fill out the survey.
Reply:I would say $10 per hour is a good rate. Start with nothing and get $10 bucks, mathematically you cannot calculate a percentage rate on this factoring the zero. I generally get paid $10 per hour for mail surveys in my area, Illinois, USA. Hope this helps.
Reply:From what I recall 30%
Reply:For Scientific research mail surveys, I believe that 10% is considered to be a good return rate.





This was is what a few professors at my old university said.
Reply:In marketing If it's a post mail survey you'll get back usually 5-10 out of a hundred.





If by email, then about 70 out of a 100 if it's to people who are registered at your site.





If its a mass email(1,000,000 addresses and up) then generally you will see a return of about 1 in 10000. You can thank the current spam artists for saturating people's emails for that figure.


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