I run a small business. How do I conduct target market research?

I run a small business selling women's celebrity-style acceossories. I need to find out who my specific target audience is and I've got some research to do. I've already put up a survey on my site and I've got results from 55 women so far but the information is not enough. I need MORE results than that. What resources can I look into for information on my target market (whom I can't define, just yet)?

I run a small business. How do I conduct target market research?
Hire a marketing specialist or visit a university campus library they usually have software that have that type of geographical data. Good Luck!
Reply:(raises hand) Marketing Specialist





lets take a look at your site and that survey and see if we can't tweek it a bit :)


I'm sure I could offer some direction that you could at least build upon.





email: doran@doranpeck.com
Reply:Survey results from 55 women is certainly not conclusive. Why don't you try conducting a physical survey rather than an online survey.





I'd like to suggest you collecting information of ladies who have purchased your products and get a feel of the appeal of your product from there.
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